Planned Parenthood is a business, a billion-dollar business.

Planned Parenthood’s 1st priority is to make money, not advance the abortion ideology. It wants abortion kept legal, of course, but its marketing strategy is to avoid the A-word.  The liberal site News Hounds, June 27, reported on a recent conference call:

Planned Parenthood head, Cecile Richards, rather than talking about taking [Lila] Rose down, “told the callers that the strategy to defuse the criticism is essentially to ignore it and focus on rebuilding Planned Parenthood’s reputation as a provider of non-abortion services for women.”

The CEO of the largest provider of abortions in the United States was acknowledging the word “abortion” carries a stigma; it is bad for business.

Meanwhile, a Ms. Magazine blogger on June 28 suggested the opposite strategy to mainstream abortion, a battle she recognized their side is losing:

One aspect of the global HIV/AIDS movement that’s always impressed me is the success advocates have had in reducing stigma around infection. In the 30 years that this disease has taken root, stigma has shrunken dramatically….

In contrast, stigma remains arguably the biggest obstacle to advancing reproductive health and rights worldwide….

Earlier this year, Gwyneth Paltrow and Scarlett Johansson received a ton of publicity for voicing their support of Planned Parenthood, but their words were carefully chosen. Neither mentioned the importance of abortion access, and while it does only comprise 3 percent of PP’s services, it’s still a really important part! Even birth control was only fleetingly mentioned. These issues are still off limits in a public context.

Where is the Magic Johnson, the Arthur Ashe, the Elton John, the Annie Lennox of safe-abortion access or contraceptive use?  We need to find them and embolden them….

It certainly doesn’t help the pro-abortion movement when its top seller doesn’t want to talk about it, kind of like Gucci not wanting to advertise that it sells handbags.

By avoiding the A-word, Planned Parenthood is helping the pro-life movement. It is reinforcing the very stigma pro-abortion ideologues are trying to overcome.

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