mehcad_brooks_pro_choice_psa_-_h_2013UPDATE 1/29, 5p: reported today:

Yesterday, CRR’s bizarre video was featured on their site and on Youtube. But last night – voila! – it vanished. (Although, as we know, nothing ever disappears completely from the web, and other Youtube users have already rescued it from oblivion.)

And no wonder. The video, featuring Mehcad Brooks, didn’t exactly go over as CRR intended. It got tens of thousands of views, but from all the wrong people. The commenters were overwhelmingly appalled, and “dislikes” overwhelmed the number of likes on Youtube by a considerable factor.

UPDATE 1/23, 10a: The Hollywood Reporter reports CRR’s disgusting ad is being “slammed”:

Necessary Roughness star Mehcad Brooks is taking some heat for a new PSA celebrating the 40th anniversary of Roe v. Wade.

In a video… Brooks talks to the camera seductively as if he were addressing a lover on his anniversary, calling her “baby” and holding a rose….

A Fox News Channel panel slammed the ad Tuesday [clip below], with The Five’s Andrea Tantaros saying it would likely offend both pro-life and pro-choice viewers.

“I think everybody can agree there is something tasteless about this ad. It seems to glorify and sexualize abortion,” she said. “I don’t think one woman out there celebrates the anniversary of her abortion.”

Online, a number of Twitter users also expressed distaste, with one woman wring she’d deleted USA’s Necessary Roughness from her DVR. Another Twitter user called it “despicable” and “tasteless.” But others online shared the video, urging their followers to “Join Mehcad Brooks. Celebrate 40 years of Roe.”

Twitchy reported the same reaction:

Mother Jones kicked off the 40th anniversary of the Supreme Court’s Roe v. Wade decision with a poorly considered “happy birthday” wish, so why not a “happy anniversary” as well, complete with a rose and some slow jams in the background?… [B]ut the humor of the ad is lost on quite a few who don’t consider 40 years of abortion a laughing matter.

Twitchy posted some of the Tweets responding negatively to Brooks’ ad as “tasteless,” “racist,” and “sexist.” And…


Neverthless, CRR boasts having received 200,000 petition signatures supporting abortion in response to the ad, certainly the base of the base.

Here was The Five’s response to the ad…

1/22, 5:38p: At first I thought this must be some sort of spoof.

But the following video is supposedly intended to promote abortion, posted today by the Center for Reproductive Rights, with the intro:

To celebrate the 40th anniversary of Roe v. Wade we didn’t buy a ruby. Instead, the Center for Reproductive Rights asked Mehcad Brooks of the USA Network’s “Necessary Roughness” and HBO’s “True Blood” to prepare a special video message just for you.

Here’s that special message:


Offensive much? Were producers that stupid as not to see the video makes one of our points? Of course creepy cads love abortion.

Is there any feminist out there who won’t be insulted by this video? Or will they try to laugh it off? And blacks? Will they, too, shrug off the stereotype?

Noted Ryan Bomberger of

The Center for Reproductive Rights, like Planned Parenthood, certainly understands its main demographic. “Happy 40th Anniversary, Baby” ironically uses a man (who is normally treated as persona non grata) to pitch abortion.

The fact that CRR use a black man just screams irony. With the black abortion rate as high as it is and black fathers as absent as they are, it’s just sick to see Mehcad Brooks shill for the number one killer in the black community, and the killer of 55 million plus since ’73.

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