Blog World Expo: Day 2

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Bloggers on break Blog World Expo 2009.jpgThe photo right is of bloggers on break at a blog convention, lol.

A couple Blog World Expo sessions yesterday were over our heads, such as the one on search engine optimization (seo). Indeed, we've learned that much being taught here is at the 301 or 401 level, and our knowledge base is somewhere between 101 and 201. Rich and I are hoping to integrate some of this stuff by osmosis.

But the class, "Writing killer blogs," by Wade Kwon of Birmingham Blogging Academy, was quite helpful. I'm posting Kwon's presentation, basically because I can, via a web tool I just learned of, SlideShare, which enables uploading and sharing of PowerPoint and other presentations....

2 take-aways not on Kwon's slides:

  • Think about the titles we give graphics and photos. Readers may not see them, but the google spider will, and titles using keywords will help bump up a blog post on google rankings.
  • Don't go for clever in headlines, go for keywords, for the same reason as above. Kwon said to study for a "crash course in headline writing." CNN employs online editors specifically to get the most info in 6-7 words.
  • Don Lemon CNN Blog World Expo 2009.jpgThe most entertaining or enlightening events of yesterday were the 2 morning keynote addresses.

    One, entitled, "The death and rebirth of journalism," featured a panel including Don Lemon from CNN (left) and conservative radio talk show host Hugh Hewitt (below right).

    As I wrote yesterday, my impression is Blog World Expo is a liberal outpost.

    Hugh Hewitt at Blog World Expo 2009.jpgSo I was surprised when many in the audience cackled at Lemon's complaints about the angry tone of some of the emails he receives. I was 1st surprised by Lemon's whining, actually. What a baby. And he didn't complain just once. He repeated his charge several times throughout the hour.

    When audience members further lambasted CNN during Q&A, I realized 1 hostile segment of the crowd were the "milbloggers," or military bloggers, although they weren't alone in charging CNN with either bias or inane reporting. Interesting. Lemon did admit, "Social media has upped my game."

    Richard Jalichandra of Technorati gave the other great keynote address.

    Technorati has just completed its 2009 "State of the Blogosphere" study, which will be available on its site Monday.

    Technorati State of the Blogosphere logo.jpg

    Jalichandra, however, released much of the data via slides during his presentation yesterday, and I took photos of them, below. On them is interesting info on how bloggers use Twitter and how bloggers "monetize," the IT Word of the week. (No longer say "earn money." To be cool you must say, "monetize.")

    Interesting findings, gleaned from 2,900 bloggers:

  • While some projected blogging to level or even die off with the rise of Facebook and Twitter, it has not. Bloggers were more prolific in 2009 than ever.
  • There has been an "amazing" rise in the professional class of bloggers. 28% of bloggers say it is their profession, while 72% call themselves hobbyists.
  • Re: professional bloggers: 2/3 are male. 60% are between the ages of 18-44. 17% say blogging is their primary source of income. 75% have college degrees. 40% have graduate degrees. 40% have worked in traditional media.
  • Professional bloggers measure success by not by personal satisfaction but by unique visitors and page views.
  • Blogging has become mainstream. MSM has even adopted some of the same writing style as bloggers.
  • Click all slides to enlarge...

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    I was listening to Hugh Hewitt live from the Expo. Sounds like an incredible experience. Which will only make you a better blogger.

    Any other pro-life bloggers out there with you? better yet, have you run into Amanda Marcotte?

    Posted by: carder at October 17, 2009 10:48 AM

    Carder, as far as I know, I'm it as far as pro-lifers go. Amanda? haha... haven't seen her. But wasn't looking for her either. Will now.

    Posted by: Jill Stanek Author Profile Page at October 17, 2009 10:54 AM

    Oh, so the lecture was "How to piss off xalisae by tagging your things with stuff she wasn't searching for so they come up in her google searches in your never-ending quest for undeserved attention."

    (This isn't about you, Jill. Your posts are more often than not relevant and quite deserving of any and all attention given them.)

    No wonder I hate techno-hipsters.

    Posted by: xalisae at October 17, 2009 1:01 PM


    First, thank you so much for attending my session. If not for you, it would have gone horribly awry.

    Second, I singled you out for special thanks on my post about the session itself.

    Great job sharing your impressions and learnings from BlogWorld. Hope we continue chatting in the future.


    Posted by: Wade Kwon at October 17, 2009 9:15 PM