A Focus on the Family rep mentioned yesterday that the Tebow ad has stirred conversation about abortion in very unlikely places.
Case in point, a National Football Post piece today.
I'm also entertained by the witty writing style. Maybe there's more to sports pages than I knew. My goodness, this Tebow ad is dawning all sorts of horizons....
Still more good news came this week when CBS... announced Monday it had sold all commercial slots available at yet again record average rates. This time, the rate was just north of $3 million per 30-second spot on average. Knowing that the economy still figured to be tight, CBS started selling early and finally closed out the broadcast's slots this past week.
The bad news, however, is that this doesn't include any advertising from some traditional staples of any football broadcast, including the Detroit automakers, and... Budweiser dramatically scaled back its media buy...
Which brings us to Heisman QB Tim Tebow....
Tim Tebow and his mother have been attacked by pro-choice and abortion rights groups [?] in recent weeks for agreeing to appear in a Focus on the Family-produced and paid spot featuring Tebow's own story set to air during the Super Bowl. The commercial is about how Tebow's mother was advised by a physician to terminate a pregnancy because of illness and she refused. Her baby grew up big, strong and healthy and won the Heisman Trophy.
Tebow certainly has waded into some controversy and is walking a fine line with fans and potential sponsors who usually try to avoid polarizing topics. But if he can tiptoe across a variety of pitfalls, he stands a chance to actually help his image by articulating a position consistent with family values and one widely held in SEC country where he will always be relevant. Ultimately, Tebow's play will determine if he's relevant elsewhere. But he could be the rare athlete who makes a thoughtful, positive public statement of his beliefs, and wouldn't that be refreshing.
But seriously, folks, the reason this ad is running is not because CBS has suddenly taken a pro-family bent or wants to serve some values with the chips and guac that seem to define the Super Bowl experience.
CBS agreed to run the ad because it was worried how its inventory was selling in the absence of beer and car ads. The Bud Bowl used to be profitable - and not nearly so controversial as a pro-life ad - but in the current economy, CBS and other networks will stand by ads they wouldn't have run in better times.
That said, there are limits, and the gay dating ad from Mancrunch.com, depicting 2 men wearing Packers and Vikings jerseys who accidentally touch and begin kissing, was rejected. But that probably was more because of how it portrayed NFL jerseys and logos and not so much for its content. [lol]
So despite record numbers, CBS accepting the Tebow ad underscores the tremendous uncertainty that exists in the broadcast advertising market for mega events. Without beer and cars, network executives are still scrambling to see what the staples of future Super Bowls will be. Thank heaven for cola wars.
May you live in interesting times!Posted by: Leslie Hanks at February 4, 2010 10:06 PM