Focus on the Family's Tebow ad got all the attention. But eagle eyes on our side found pro-life messages in standard fare Super Bowl ads.
About Dove Soap's Super Bowl ad, David Schmidt at the LiveAction.org blog noted:
It is good to see that Dove is pro-science and understands the biology of when human life begins. Their Super Bowl ad correctly captures [that] scientific understanding....
This ad had already received 2 million views in the 2-1/2 months it was on YouTube before the Super Bowl. I've watched several times because it's so romantic...
All good advertising must mirror everyday circumstances. And who hasn't used Google to make travel plans, find restaurants, or define an unknown word? But Google's ad went a step further than just random searches; it told a love story that surprised me by its overt pro-life message.
With the popular Google search engine as the sole backdrop to the story, a man looks to Paris as place to go to school, and by way of an Internet search, he finds a café near the famous Louvre.
A French girl tells him he is cute, but of course the expression of amore must first be sent through Google for the English conversion. But the language of love is not lost in translation.
After a quick Internet search for chocolates and poetry, the long distance relationship culminates with wedding in a French church - yes church!
But wait! There's more.
After a proper courtship, and a Christian wedding, the Internet surfer looks for a way to assemble a baby crib, and the commercial ends with the quick cooing of a newborn baby.
Earth shattering? Ground-breaking?
Not hardly. But that is what I liked about it. Google was not trying to forge a new path of morality for the world. It wasn't 2 openly gay parakeets seeking a sordid love triangle with a mutant osprey. There was no wardrobe malfunction. There was no controversy. The ad reflected reality for most of the world. 2 kids fall in love, get married, and have a baby....
I think the Google ad is borne of a society that is tired of pushing the morality envelope and echoes the desire of most people for life to be normal and without the leftist drama. Boys and girls will fall in love, get married, and have a baby, which is the way God designed it.
And what could be more pro-life than that?
Love the Google ad, I thought it was the best of the night. I forgot about the Dove ad but liked that one a lot too.Posted by: Kristen at February 9, 2010 7:48 AM
Those were GREAT. I somehow missed the Dove commercial and thought the Google ad was my favorite until now. They are both wonderful celebrations of life. Thanks for this post, Jill.Posted by: Patricia (Pollywog Creek) at February 9, 2010 7:53 AM
And they had it in the right order too....first comes love then comes marriage and then comes the baby carriage.
I love this Google ad!! So charming, and yes what a celebration of life :-)
Thank you for posting this, Jill.Posted by: Diana at February 9, 2010 8:00 AM
actually it was first comes love, then comes marriage, then comes the baby crib. ;)
Very cute, I can see why Troy liked it. I didn't see that on Sunday night. I saw at least one doritos ad (not the coffin one, which I LOVED here) and I saw the Coke one with the Simpsons.
And I watched the Dove ad on youtube, too.Posted by: LizFromNebraska at February 9, 2010 8:17 AM
I really truly believe we are winning. I agree people are sick of the envelope being push all the time.Posted by: kmann at February 9, 2010 8:42 AM
Parisian love commerical =awesome, tres formidable, magnifique!
love + commitment = marriage + children
I'll be faving this one....Posted by: angel at February 9, 2010 10:29 AM
Patricia and Diana, you're welcome! Glad you're here to view them!
Liz, Re: the Doritos ads - they ended up showing 4, not 3 like they said they would. CBS must've given them an offer they couldn't refuse. "Casket" was one of those.Posted by: Jill Stanek at February 9, 2010 11:06 AM
On another note, let's look at the critics of CBS who accused them of bigotry for not allowing the men's dating sites.
One web site tries to show an ad how their online service can help you find "love". Denied.
One web site tries to show an ad how their online service can help you find love. Google. Accepted.
A lot of the brunt went to Focus on the Family, where is the uproar over allowing Google, but not mancrunch? I have my own reasons why I would allow one but not the other, but what is CBS's reasoning? I would think that would seem outrageous to them.Posted by: Alex at February 9, 2010 12:29 PM
I like the Dove commercial the best.Posted by: xalisae at February 9, 2010 12:47 PM
It's interesting they chose the beginning of life to be at conception. But believe it or not, life begins before conception. Individually the egg and sperm are alive as well. If either the egg or sperm were dead then the other could not produce a unique life on its own. Life comes from life. And, death can not produce life.
Posted by: Jayson at February 9, 2010 5:35 PM
Yes, Jayson, the egg and sperm are alive, too, but at the moment of fertilization we have a new human organism, i.e. a new human being.Posted by: bmmg39 at February 9, 2010 7:25 PM
I'm surprised no one takes issue with the Dove ad saying "Be Safe" as the boy tries to unhook the girl's bra. Look at 11 seconds in.Posted by: Jacqueline at February 9, 2010 10:46 PM
It's telling someone's life story. Life begins at conception. People sin. All part of the general human story, I guess.Posted by: Alex at February 9, 2010 11:19 PM
I loved what was said about not trying to forge a new path of morality and that the ad reflected reality for most of the world. Why do some people have to take things to the extreme? Why is it odd to be traditional?
I agree with kmann's comment, I am sure people are sick of the envelope being pushed all the time.Posted by: Jennifer at February 10, 2010 9:19 AM
They accepted the disgusting "GoDaddy" ad, which was definitely pushing the envelope. the ad for the ahem "dating" site, would be going way too far.Posted by: LizFromNebraska at February 10, 2010 9:35 AM
As I posted on another blog:
You know what cracks me up…the fact that the pro-life people think that a pro-family ad is proof that society is pro-life like you. What you fail to realize is that the pro-choice groups (of which I am PROUDLY a member of), is not offended by the idea of a happy family. These ads are not offensive to anyone. No one is promoting the death of family. It is amusing though, that the likes of you, think that this fake ad is the potential for everyone who watches it. News-flash!!!! Many women do not find themselves in the position of having a support system that will support them and their unborn fetus. A great ad, that no ad exec. would have the guts to show, is a poor, drug addicted, alcoholic 16 year old girl giving birth to a baby with fetal alcohol syndrome, addicted to crack, with no money, husband or support system. In this ad, I would end it with “choice,” don’t let the religious right take that away. I bet that would be the most highly rated superbowl ad ever!!!Posted by: Jake at February 12, 2010 9:41 PM
Sorry for the double post.Posted by: jake at February 12, 2010 9:43 PM
What a lot of wrong choices, Jake!
* taking drugs
* drinking too much alcohol
Jake has alread considered what pro-life (pro-family) people do:
* provide their children with emotional support
* train their children to live in healthy ways
* teach their children self-discipline
* protect their daughters from evil men
Is Jake aware of pro-life measures to help prostitutes such as the one he described?
* evangelism by churches
* food provision for the homeless
* crisis pregnancy centres
* prison education programs
* ACORN awareness strategies, e.g. stings
* P.P. awareness strategies, e.g. stings
One more thing, Jake! Your ad should also logically present the final outcome of your pro-(wrong)choice mentality: the girl dead in an alley because of an overdose of drugs, and her baby dead in a nearby dumpster because of a legal abortion. Choice!Posted by: Jon at February 12, 2010 10:24 PM
"A great ad, that no ad exec. would have the guts to show, is a poor, drug addicted, alcoholic 16 year old girl giving birth to a baby with fetal alcohol syndrome, addicted to crack, with no money, husband or support system. In this ad, I would end it with “choice,” don’t let the religious right take that away. I bet that would be the most highly rated superbowl ad ever!!!"
Are you saying that this is justification to kill an innocent human being? Does your example also justify all abortions done in America, for any reasons?Posted by: Bobby Bambino at February 13, 2010 10:05 AM
It's nice to know that the most you would do for a poor, drug addicted, alcoholic 16 year old girl with no husband or support system is take hundreds of her dollars to injure her and then kick her out bleeding on the street.
You think giving her an abortion is compassionate? A dead baby doesn't fix her problems, it allows them to continue. Instead, had you directed this woman to one of us, we could actually, I don't know, maybe HELP HER.
Do you think that victimizing the victim and creating new victims helps the victim?Posted by: Jacqueline at February 13, 2010 10:16 AM
"I'm surprised no one takes issue with the Dove ad saying "Be Safe" as the boy tries to unhook the girl's bra. Look at 11 seconds in."
Posted by: Jacqueline at February 9, 2010 10:46 PM
Definitely not necessary to convey the message of the ad. Glad you pointed that out.Posted by: Janet at February 13, 2010 3:09 PM