Cher: Honestly this is sick stuff. Richard Mourdock thinks pregnancy resulting from rape is a gift from God…. So ladies in Des Moines, voters in Madison, voters in Portsmouth, voters in Fort Lauderdale, voters in Cleveland, we need you to do something for your country. We need you to come together, protect women’s rights. So […]

Knowing Mitt Romney would secure the Republican nomination for president with a win in the Texas primary on May 29, Planned Parenthood planned the roll-out of its anti-Romney ad campaign for May 30.

Here is how ad campaigns like this are supposed to work:

1. A special interest group makes a video
2. The group makes a small ad buy
3. The group makes a big PR splash
4. The group hopes it will get lots of earned (free) media and that its video will go viral

Planned Parenthood’s #2 should read:

2. The group makes a small ad buy and lies and says it made a big ad buy

More on that later.

The problem for Planned Parenthood was it knew Live Action’s video exposé on sex selective abortions was coming but didn’t know when.

Any day would have been a bad day for Live Action to release its first video, but May 29 was the worst day possible.

I wrote last December that pro-life activist Randall Terry had decided to run for president in the 2012 Democrat primary with the express goal of airing a graphic abortion ad during the Super Bowl. This week Terry’s first ad began airing in Iowa. The Daily Caller reports it “will run prime-time in the Des Moines […]