imageWhile obviously less important than her actions, it was hard not to notice the pink sneakers Texas State Senator Wendy Davis wore (with her Erdem dress) during her 11-hour filibuster on Monday….

A rep from Mizuno tells WWD that, unsurprisingly, traffic to brand’s website nearly doubled, with most visitors searching for Davis’s style….

However, Mizuno does not seem too keen on milking or promoting or cashing in on the publicity–or even expressing support for Davis, as Erdem did, emphatically. The topic of women’s rights seems to be one that Mizuno prefers not to take a stance on, which is fine. “We do appreciate Ms. Davis’ choice in athletic footwear; however, do not maintain a corporate position related to the topic in discussion,” the rep said.

A search on the FEC’s political donations database reveals that Mizuno President Robert Puccini has donated at least twice to the Republican National Committee and voted for Mitt Romney in 2012. So, that could have something to do with the company’s lack of enthusiasm.

~, June 28

[HT for post title:]

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