scarlett-johansson

Next week, a number of celebrities will join in an effort organized by an independent group to boost enrollment on the online exchanges, said a person familiar with the plan, who wasn’t authorized to speak publicly about it. An advertising blitz will begin in January after the holiday season has ended, said the person.

Scarlett Johansson, Aisha Tyler, and Gabrielle Union have recorded phone messages that Planned Parenthood is using to promote enrollment. Actresses Lena Dunham of “Girls” and Elizabeth Banks of “Hunger Games” posted Twitter messages to promote a Planned Parenthood Internet town hall this week on Obamacare.

In addition, Planned Parenthood, which provides health services to women, will “ramp up significantly” its efforts to promote enrollment in January, deploying hundreds of staff members with a goal of contacting a half-million people in Texas, Florida, Ohio and Pennsylvania, said Rachel Fleischer, spokesperson for Planned Parenthood Federation of America.

~ Bloomberg, December 6

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