Knowing Mitt Romney would secure the Republican nomination for president with a win in the Texas primary on May 29, Planned Parenthood planned the roll-out of its anti-Romney ad campaign for May 30.

Here is how ad campaigns like this are supposed to work:

1. A special interest group makes a video
2. The group makes a small ad buy
3. The group makes a big PR splash
4. The group hopes it will get lots of earned (free) media and that its video will go viral

Planned Parenthood’s #2 should read:

2. The group makes a small ad buy and lies and says it made a big ad buy

More on that later.

The problem for Planned Parenthood was it knew Live Action’s video exposé on sex selective abortions was coming but didn’t know when.

Any day would have been a bad day for Live Action to release its first video, but May 29 was the worst day possible.

Politico reported yesterday that former Utah governor and Secretary of Health and Human Services Michael Leavitt “is the most important figure in Mitt Romney’s campaign you may have never heard of,” adding Leavitt “has been tapped to head Romney’s transition process” and is being buzzed about by insider Republicans as Romney’s potential chief-of-staff.

My eyes lit up when seeing Leavitt’s name. Leavitt gave me the best birthday present ever when on April 22, 2005, as President George W. Bush’s HHS secretary, he issued a memo ordering that the Born Alive Infants Protection Act be “aggressively enforce[d]”:

This week, no surprise, Planned Parenthood Action Fund endorsed President Barack Obama for reelection.

But a lot has happened since the group endorsed Obama in 2008.

This afternoon a jury found former Democrat U.S. senator and presidential candidate John Edwards not guilty on one count of campaign finance fraud and deadlocked on five other counts, forcing the judge to declare a mistrial.

Edwards was accused of illegally using campaign donations to cover up an affair and illegitimate baby.

What gave the case against Edwards legs was that baby, Quinn.

Here’s how it is for socially conservative Republican politicians.

If they broach the topic of abortion, liberals howl, “It’s the economy, stupid!” and proclaim them obsessed with divisive social issues.

And if they focus on fiscal issues, the media asks them questions about social issues and proclaim them obsessed anyway.

Now we have Barack Obama sinking in the polls only after making gay marriage, free contraception, and “choice” the centerpieces of his campaign, and the media doesn’t notice. It cannot be that a Democrat could possibly suffer politically by focusing on social issues. This narrative is reserved solely for Republicans.

Yes, that’s breaking news, at least in NARAL’s opinion. An abortion PAC is backing the most pro-abortion president in history for reelection, shock!

NARAL’s video announcement was repugnant. It starts with with Obama asking, “Will our daughters grow up with the same opportunities as our sons? Will our daughters have the same rights?”

The Obama campaign and feminists must be freaking out. It turns out they bet badly that what women want are free abortions and contraceptives. What a blunder. There’s nothing left in the pro-abortion arsenal if American women don’t believe Republicans are out to take away their birth control. The other side has already admitted abortion is no longer a winning issue for them. What else do they have?

A New York Times/CBS poll in March showed Obama’s approval sinking among women, this after they launched their “Republicans are waging a war on women” strategy that was supposed to bulk up their support.

Then yesterday the NYT/CBS poll showed now Romney leading Obama among women 46-44%.

Created Equal has identified nine election year battleground states and plans, in conjunction with Operation Rescue, to launch a voter education Truth Truck tour utilizing huge mobile billboards showing images of aborted babies in at least seven of those states: Florida, Iowa, Missouri, North Carolina, Ohio, Pennsylvania, and Virginia. Colorado and Nevada will be added as funding permits.

(Interestingly, Politico listed the underlined states in its piece today, “Obama’s seven states of gay marriage grief.”)

Created Equal’s 2012 “Vote Pro-Life” mobile billboard project will launch this month and run through Election Day: