Randall’s Terry’s micro-targeted ad campaign to defeat Obama
The October 22 issue of The Weekly Standard magazine features a lengthy article about pro-life activist Randall Terry.
Writer Matt Labash spent a week with Terry, his family, and Terry’s band of pro-life renegades at Terry’s “bunkhouse” in West Virginia (formerly a Catholic group home for adults with Down syndrome).
The result was a well-written piece that keeps one engaged to the end. Labash captured Terry’s eccentricities without dismissing him as a nut and left open the door that Terry just may be a pro-life savant.
The impetus for Labash’s article was Terry’s latest project, which is to air his uniquely produced pro-life ads in strategic areas across the U.S., with a simple goal of suppressing Obama supporters from voting and losing Obama the election.
Before the explanation, here are the ads. The first is entitled, “Uncle Tom Jackson: Carrying water for racists,” taking on actor Samuel Jackson for his “WAKE THE F*** UP” pro-Obama ad…
Get more details at uncletomjackson.com.
The next ad is called, “Abortion Nightmare: I can’t vote for Obama again,” which I think is one of Terry’s best…
From the article, here is how Terry thinks he can sink Obama with his ads:
Astute political observers could be forgiven for wondering how Terry’s ragtag outfit could, as Terry puts it, “bring down a sitting president with dead babies.” If I were a betting man, my money would be on “not especially likely.” But that doesn’t mean Terry doesn’t have an elaborate strategy. He’s been market-testing it for years. He challenged Obama in Democratic primaries to force the FCC to allow his dead-baby ads to run during the Super Bowl in states where he could get on the ballot. Earlier this year, he did, in fact, beat Obama outright in 14 counties in Oklahoma…. Terry’s efforts were good for 18 percent of the vote….
But Terry’s machinations in the general election aren’t entirely fanciful. He points to a recent poll conducted by the pro-life Susan B. Anthony List in four big swing states (including Florida and Ohio), which indicates that abortion is an unexploited avenue of attack. By a 2-1 margin, undecideds said they were less likely to vote for Obama after learning about his inclusion of taxpayer-funding for abortions in Obamacare. Sixty-six percent of swing voters were less likely to vote for candidates supporting the HHS mandate that forces faith-based institutions to provide health coverage for abortion-inducing drugs. Even 49% of voters leaning toward Obama are less likely to do so after learning of his opposition to a law that prevented babies from being left to die after a failed abortion….
Terry’s slate isn’t big – there are only six candidates including Terry. But he counts four times since he’s on the presidential ballot in Nebraska, West Virginia, and Kentucky, and is running against Rep. Alcee Hastings in Florida as well. Hastings’s district can reach the core of Obama’s support in South Florida, which encompasses nearly a third of the population of the state. Terry’s internal Florida polling shows that hardcore “anti-baby-killing ads” can suppress Obama’s vote by 4 percent if people see them (Obama won the state by 2.8 percentage points in 2008). But what is important to Terry isn’t how many candidates are running, it’s how many swing-state television markets can be reached. For example, depending on where Terry buys ads in West Virginia, those ads can also hit Ohio, North Carolina, Virginia, and Pennsylvania.
Terry’s plan, then, is to wage what he baldly calls a “voter suppression campaign.” He knows full well his ads will turn off large swaths of voters. But he’s only playing for a segment of the electorate – the 54% of Catholics and the 26% of evangelicals who voted for “the quintessential child killer in the Western Hemisphere” in 2008. His ads are designed to drown those voters in shame and the blood of dead babies. They can vote for Mitt Romney or not. He doesn’t really care. “They can vote for Mickey Mouse, they can vote for their mothers,” Terry says. “Just don’t vote for Obama.”
The Jackson ad is currently running through October 16 on these tv stations.
Terry has paid $90,000 for “Abortion Nightmare” ad buys in Washington, D.C., and Miami to run beginning on the 22nd on various network shows like Ben & Kate, CSI, Dancing with the Stars, House, Law & Order, NFL Sunday Night Football, Person of Interest, Private Practice, Revenge, Supernatural, SUV, Revenge, 30 Rock, Without a Trace, and late night comedy shows. A focus will be news shows, where Terry thinks independents will be tuning in to pay attention to the election for the first time.
Terry has another $100,000 set aside for more ad buys but, of course, would like to move that marker up as high as he can. Donate at TerryforPresident.com.
Jesus put a child in the middle of the room.
Then, cradling the little one in his arms, he said, “Whoever embraces one of these children as I do embraces me, and far more than me—God who sent me.”
John spoke up, “Teacher, we saw a man using your name to expel demons and we stopped him because he wasn’t in our group.”
Jesus wasn’t pleased.
“Don’t stop him. No one can use my name to do something good and powerful, and in the next breath cut me down. If he’s not an enemy, he’s an ally. Why, anyone by just giving you a cup of water in my name is on our side.
Count on it that God will notice.
[From ‘The Message’]
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Sorry this guy is an egomaniac. I started to dislike him when he left his wife, who had been with him through thick and thin, for a “younger model.”
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Of course the psuedo intelectual pro-life snobs do not like RT, but I do. Then again, the pro-lifers with ‘Phd’ after there name are the type of pro-lifers that cannot be trusted and are weak nee traitors. Some of which frequent this blog.
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Agree with phillymiss. Calling anyone an Uncle Tom for any reason is wrong, and almost certainly won’t get your point across the right way. Also,
They can vote for Mitt Romney or not. He doesn’t really care. “They can vote for Mickey Mouse, they can vote for their mothers,” Terry says. “Just don’t vote for Obama.”
The problem with this argument is that Obama doesn’t need a majority to win. In a plurality scenario, voting for a candidate with no chance of winning is irrational.
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Dear Phillydismissive,
I’ve been working with Randall for three years through thick and thin. Can you say the same? Or even close? No? I recommend discretion.
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I thought that the burning cross reference in the first ad was somewhat detracting; otherwise he is spot on in it. The second one…straight spot on. Both well done.
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i like these ads. The only way we are going to make abortions illegal is to expose the dirty, ugly nasty, filthy, barbaric truth that is the abortion business. People have to “see” with their own eyes what abortion really is, murder. Only when hearts are changed will it be relayed to the ballot box. Abortion is murder, it is ugly! If you can’t watch it or see its remnants because it is too vile, then how can you say that it is okay to perform?
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RT is getting it done. No one else is running these ads. You can hate the guy but at least all the money donated for the ads is going to the ads and nothing else.
and to phillymiss….
careful what stick you’re measuring with. Jesus had some pretty strong words for pharisees
I support Randall 100%.
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Joseph, Jesus also had some pretty strong words about divorce….
Though I do agree with much of what Randall Terry does, and admire his commitment and boldness, he is still human and does make mistakes. I agree with Phillymiss about the divorce for a younger model thing being off-putting, but then I don’t know the circumstances.
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An abortion saved my life. I am so offended by these commercials. You will argue to protect the life of a fetus that will not survive out side of the womb and that could potentially kill the mother, but what about the life of the mother?
I am grateful that I am even alive today to be able to make this argument, thanks to the ability to have an abortion.
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Miss-swiss, suppose I granted for the sake of the argument that abortion is acceptable if the mother’s life is in danger (most pro-lifers, myself included, do in fact take this position).
Would you then support banning other abortions (the vast majority of which are done for socioeconomic reasons)?
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