Planned Parenthood’s new ad campaign, “Not In Her Shoes”
Last week Planned Parenthood revealed a surprising new strategy, abandonment of the term, “pro-choice.” Its poll numbers showed 28.5% of voters identify themselves as both or neither:
Planned Parenthood recognizes it already has the blue voters, and that it will never get the red voters, so it is trying to win over the ambivalent middle.



