Abortion Rally Pro-choice vs Pro-life on abortionPeople are such lemmings. Now that Planned Parenthood has decided the abortion movement’s most prized obfuscation, “pro-choice,” is uncool, everyone is jumping on the bandwagon.

Suddenly, ‘”[p]ro-choice sounds stark, institutional and impersonal,” proclaimed ad agency exec Shireen Jiwan of Sleuth in the AdWeek post, “How 6 ad women would rebrand pro-choice.”

Womankind’s Sandy Sabean added, “What needs to be made clearer is that what we are against is anti-choice.” Well, that really does clear things up. I’d think the correct phrase would then be “pro-choice,” but what do I know?