China Daily reported October 11 and 12 that the government’s kindler, gentler ads promoting its forced one-child per family policy have replaced 76% of its hard sell ads since late July. (76?)
china%202.jpgCD reported the minister of commission thought the previous “vulgar and harsh” slogans “stoked great anger among the public and probably led to misunderstanding and even objection to the national policy.”
But I thought they were actually quite catchy, like the one pictured left, courtesy of Laogai Research Foundation, which reads in English, “Those who refuse to use birth control, have a ligation, and pay the extra birth fine will be severely punished.”
Here are a few other “coarse” ads disappearing from the Chinese landscape….

  • “Popularize the First Child, Control the Second Child, Prohibit the Third Child”
  • “Houses toppled, cows confiscated if abortion demand rejected”
  • “One more baby means one more tomb”
  • And my favorite:

  • “Raise fewer babies but more piggies”
  • According to CD:

    The new slogans include “healthy childbearing”, “reproductive health”, “rearing better children”, “care for girls”, “male health” and “aging population”, and the wording focuses on expressions like “love”, “health”, “life” and “happiness” in more amiable slogans such as “The mother earth is too tired to sustain more children” and “Both boys and girls are in parents’ hearts”.

    sweet%20achievement.jpgFor instance, the caption of the billboard pictured right, courtesy of Wikipedia, reads in English, “Sweet achievement.”
    CD again:

    National Population and Family Planning Commission described the new posters as more “reader-friendly, color printed, bearing both photos and words, and are more civilized and human-oriented”.

    It will be laudable if China can convince couples enduring stiff penalties, ostracization, forced abortion, and infanticide (mostly of little girls) if they become pregnant with a second child that its program is “civilized and human-oriented.”

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