I’m not crazy for signage on any girl’s butt. If my daughter were still the age to be attracted to backside messaging, I’d nix the purchase. It draws the young male eye to the wrong place.
But if a teen queen insists on wearing such advertisement I’d rather it be something along the lines of, “Look but don’t touch.” Even that is a bit dichotomous, attracting a young voyeur to a hot spot only to tell him to go away.
At any rate, K-Mart apparently considers abstinence a fad, a good thing. So it is currently marketing “True Love Waits” on jogging pants:
slide 1 true love waits.JPG

slide 1 true love waits (2).JPG Who could argue that? The abstinence-phobic crowd, of course, you know, the ones bragging they are pro-“choice.”
Why scoff at virginity? Simply, they fear the truth, that virginity is the only solution to STDs, pregnancy, and abortion, even while they’re busy marketing failed counterfeits.
Blogged Jessica on Feministing.com:

Aw, sh**. Kmart is selling abstinence-gear for juniors….
I also think it’s no coincidence that on the same page they carry “Life is sweet” pants. I have no idea if the pants are in any way connected to the True Love Waits organization, but I’m disturbed nonetheless.

Interesting Freudian connection there.
Commented adylinguist:

This is completely wrong. K-Mart has no right endorsing this kind of overzealous belief that unfairly hands back the whore/virgin dichotomy to young girls.

And baphomet plans to counsel her fictitious (of course) daughter to have premarital sex:

I could not possibly care less if someone* chooses to wait until marriage….
*Exception would be my daughter. Her I would encourage not to wait because I think sexual compatibility is important to a relationship, and I would encourage her to find out if she and potential partner are compatible before they need lawyers to split.

Sigh… K-Mart, fearing the aforementioned, denied, denied, denied, reported The Buzz:

A spokeswoman for Sears Holdings Corp., which owns Kmart, told The Buzz the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. “It was not associated with any group or any cause,” said Amy Dimond. “It was just a graphic put on the pants.”
Piper & Blue, Kmart’s private label brand, designed the sweatpants as part of its summer collection that hit stores in late April.
Although the pants were not designed to make a statement, Dimond admitted that “there may be some (customers) who made the (abstinence association), but it was not the intention.”

Oh, come on.
[HT: proofreader Angela]