1:57p MT: Highlights from “Why blogs are your #1 search marketing tool”:
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1st generation blogging: Citizen journalism
2nd generation blogging: Thought leadership
3rd generation blogging: Empowerment; all about search acquisition, about leveraging blogs to leverage search terms

3 ways to drive traffic: 1) Direction navigation; 2) Referrals; 3) Searches…

Bloggers can’t control #1 and #2. But they can manage #3. Searching is up 43% from last year; people are going to search engines more than ever before.
The key is keywords.
Problem with this talk: No recommendations on search engine optimization, optimizing keywords. Suggestions?
laura fitton.jpg10:50a MT: Take-aways from 1st speech by Fitton, pictured right, who totally reminded me of Bonnie Raitt

  • Fear is a terrible motivator. It causes procrastination. This hit home, because sometimes I get overwhelmed. There is so much news to cover that I become afraid to check emails, to check google alerts. I gave myself permission awhile ago not to cover it all, which was a hurdle. There are 2 good pro-life news sources that fulfill that role – LifeNews.com and LifeSiteNews.com. On a daily basis I think I cover 1-5% of what there is to cover. Even accepting that I know there is more I’d like to write on. Am still settling on my niche….
  • If you let your insecurities keep you from blogging certain things, something won’t happen in the world only you can make happen. Don’t hold yourself back, because you are cheating others out of something.
  • blog world logo.jpg
    8:30a MT: Good news: We have wireless access. Bad news: My battery is acting up, and there are no outlets in sight. What a time to discover this. Have to hurry.
    blog blazers.jpgWas excited to open my convention packet to see, along with a deck of cards (this being Las Vegas after all), the book, Blog Blazers: 40 top bloggers share their secrets to creating a high-pro-file, high-traffic, and high-profit blog. Wow, what a title. Can’t wait to read it.
    twitter for dummies.jpgFirst keynote speaker is Laura Fitton. I’ve never heard of any of the presenters in the line-up. There’s a whole blog world out there of which I’m unaware. Fitton (@Pistachio) is called the Queen of Twitter. Her topic is the business use of Twitter. She wrote Twitter for @Dummies.
    7:21a MT: Read prelude post here.
    Rich and I got in last night to a 1st time experience: no room at the inn. Our hotel, The Renaissance, was overbooked. They said this always happens for large conventions. I asked how many people were anticipated for Blog World Expo and was told 9k, which surprised me.
    We were nervous about the hotel anyway. It looked ok, but there were seedy people hanging outside, and our airport shuttle driver parted company advising, “Be safe here.” Yikes. So while the hotel was going to move us for 1 night only to nearby Embassy Suites, we pushed to move for the entire 4 days – at the same convention price. This is a very nice place. God is good.
    It occurred to me this morning the Las Vegas Convention Center may not have wireless capabilities. I would think Internet service would be the 1st requirement on Blog World Expo’s list. But just in case, and as a back-up, sign up to follow me on Twitter or Facebook if you haven’t already. I know I can post from my phone.

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