~ “Going to Planned Parenthood for non-biased counseling is like calling a tobacco store and asking them if you should smoke,” Students for Life of America, February 8
[HT: Andy Moore]
At Carafem, staff members plan to greet clients with warm teas, comfortable robes and a matter-of-fact attitude.
“We don’t want to talk in hushed tones,” said Carafem president Christopher Purdy. “We use the A-word.”…
Because Carafem will offer only the abortion pill, not vacuum aspiration or other surgical procedures, prospective clients must be no more than 10 weeks pregnant….
After receiving counseling and some basic tests, Carafem clients will take an initial pill at the clinic. Purdy’s team expects to get them in and out quickly, within about 60 minutes. They will be sent home with a second set of pills to take the next day. The second dose induces the abortion, which resembles a miscarriage, typically within six hours.
By offering only pharmaceutical abortions, Purdy says, he can avoid purchasing expensive surgical equipment and keep prices low for clients. The average pharmaceutical abortion cost about $500 in the United States in 2011, Guttmacher figures show; Purdy plans to charge around $400.
Another striking aspect of the project is the design: The clinic will have wood floors and a natural wood tone on the walls that recalls high-end salons such as Aveda. Appointments, offered evenings and weekends, can be booked online or via a 24-hour hotline.
“It was important for us to try to present an upgraded, almost spa-like feel,” said Melissa S. Grant, vice president of health services for the clinic.
If the project is successful, Purdy says, he hopes to expand his model to other states.
“It’s fresh, it’s modern, it’s clean, it’s caring,” he said. “That’s the brand we’re trying to create.”
~ Sandhya Somashekhar, The Washington Post, March 30
[Photo via essence.com]