UPDATE 10p: I couldn’t put this any better than did Vanessa on Facebook:

Hey BIEBER Fans!!!! Great recommendation from a woman who knows what it is to be a young pregnant single parent. It goes to show that you cant do away with a life that will change your world and can potentially change many worlds. Thank you Pattie Mallette.

Indeed! Thank you, Pattie. Here’s Pattie’s special message to pregnancy care center directors, a fundraising promo for a screening of Crescendo…

[youtube]http://youtu.be/8kF_zlvzYuQ[/youtube]

5:49p: I wrote earlier this week that the inspirational short film, Crescendo, would have a VVIP (very, very important person) take a lead in promoting the film.

Movie To Movement has just announced that person is Pattie Mallette, singer Justin Bieber’s mother.

Mallette has agreed to take on the role of executive producer of Crescendo.

In that capacity Mallette will promote Crescendo in Movie To Movement’s initiative to raise $10 million for pregnancy care centers  this year by hosting 1,000 screenings across the globe. (The initial goal I reported of $1 mil via 100 screenings is for opening night, February 28.)

Mallette has videotaped a message to be shown at prc screenings.

Very shortly MTM will release a teaser video, which I will put up post haste.

From the press statement:

“My hope through this involvement is to encourage young women all over the world, just like me, to let them know that there is a place to go, people who will take care of you and a safe home to live in if you are pregnant and think you have nowhere else to turn,” says Mallette.

Mallette, also known as Justin Bieber’s mom, has been vocal about the trauma, abuse and addiction that marked her early childhood and adult years. In her debut memoir Nowhere But Up (Revell), she tells the amazing story of the help she received from a pregnancy center, when she found herself scared and unprepared as a young teenager, while pregnant with Justin.  The pregnancy center who cared for her gave her life skills, hope, help and love, which she says literally “saved their lives.”  Mallette will share her personal story at screenings worldwide, to help support the work of similar centers around the world.

Beginning February 28, Movie to Movement will launch the initiative to raise $10 million for pregnancy centers nationwide by hosting 1,000 screenings across the globe. Nearly 100 pregnancy centers have currently made the pledge to support the film opening weekend.  Key markets screening the film include Dallas, Texas, Los Angeles, Calif., St. Louis, Mo., Chicago, Ill., and Columbus, Ohio.   The film is also slated to be screened in Ireland and across Europe for thousands of attendees.

To learn more about scheduling a screening of Crescendo, go to cpcmovie.com.