Planned Parenthood unveiled a new logo yesterday…

And for its PAC…

From the press release (bold highlights theirs):

Planned Parenthood is underscoring its commitment to helping women, men, and young people lead healthy lives with its new tagline “Care. No matter what.” The refreshed logo and new tagline, which went live earlier today on websites and social media properties, are part of Planned Parenthood’s ongoing effort to reach millions more patients with quality, affordable, confidential health care.  Already, nearly three million people a year rely on Planned Parenthood’s nearly 800 health centers for a range of health care services, including breast cancer screenings, Pap tests, birth control, and STD testing and treatment.

“As a trusted and essential provider of health care in every part of the country, Planned Parenthood stands ready to serve the millions of people who will soon have access to health care under the Affordable Care Act – to provide millions more with care, no matter what,” [CEO Cecile] Richards said.

It’s actually a smart logo, “care” having three meanings: 1) providing healthcare, 2) we really, really care, and 3)  the Affordable Care Act.

Obama’s victory brings the reality of Obamacare and windfall business to Planned Parenthood that much closer.

I’m thinking the little “P” is supposed to stand for a child. Or perhaps the downtrodden getting help from the big “P.” Again, smart marketing.

The “No matter what” most likely means “whether you can afford it or not, because we now have even more of a financial back-up plan, the American taxpayer.”

Here was the old logo…

[HT: Kate Bryan at Live Action and Eric Scheidler at Pro-Life Action League]